AT A GLANCE
The New Mover Marketing Program
Discover the key points of our unique marketing strategy that puts your business ahead of your competition.
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Benefit: Market directly to 100 or more New Movers in your area per month!
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Why? New Movers have shown to be the most loyal, profitable consumer group with the lowest cost per acquisition.
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Free Brand Video: New Mover partners get a free brand video ($3,500 value) for use on any platform.
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What is The New Mover Program?
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Your Free Brand VideoThe New Mover Marketing Program includes a complimentary brand video tailored to your business. Our expert production team will visit your location to create a customized video ($3,500 value) at no extra cost to you.
Why You Need a Brand Video:→ Build Brand Awareness
→ Convey Brand Identity → Engage Your Audience → Create Emotional Connections → Differentiate Your Brand → Showcase Products or Services → Improve SEO → Encourage Social Sharing → Drive Conversions → Enhance Credibility and Trust |
Marketing Without Competition
Our new mover marketing program is exclusive to your business, meaning, once you sign up we won't ask your competitors to be included.
Stand Out in a Crowd
Our unique strategy places your business where your competitors are not, directly in front of new movers.
Loyal, lifetime customers every month
MARKET YOUR BUSINESS DIRECTLY TO CONSUMERS THAT NEED YOUR BUSINESS
Only 3% of people that are exposed to traditional marketing tactics actually need your business. 100% of New Movers are looking for the best businesses in their new hometown, we make sure your business is the only one in your industry that makes a First Impression.
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Only 3% of current residents need your services but 100% of New Movers do.Have you ever moved? If you have, you know that you need to find a new dentist, doctor, dry cleaner, daycare, HVAC provider….. and the list goes on. In fact , a new mover averages 72 new business relationships in the first year and 90% become repeat customers. More than 70% of customers choose the company they learn about first. We have a system that will guarantee that you are the first business in your category that they learn about.
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If You Are Not Marketing to New Movers, You Are Missing Out.
New Movers are loyal, lifetime customers, waiting to find your business. Here are some reasons we believe they are the best customers for your business.
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Immediate Needs
New movers quickly seek local products/services upon settling, presenting a prime opportunity for businesses to capture their attention during this transition. |
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Word of Mouth
Happy customers can advocate for a business locally, providing positive word-of-mouth referrals and organically expanding the customer base. |
Data-Driven Marketing
Marketing to new movers allows businesses to use data-driven insights, tailoring effective campaigns based on their preferences and behaviors. |
Community Integration
Engaging new movers integrates businesses into the community, fostering positive relationships and a strong brand image. |
Why are New Movers valuable?
New movers represent a large portion of the US, almost 20% of people are moving each year. All of these people have no loyalties to businesses in their new area, making them highly likely to come back to yours after their first visit.
- 90% more likely to be a repeat customer
- Spend more in their first 3 months than a current resident does in 5 years
- They need new business relationships across all industries
The New Mover Welcome Gift
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Our New Mover Welcome Gift is the key to getting responses and creating meaningful relationships. The gift includes a video brochure
We are experts in making customers feel valued, instead of pushy marketing and annoying emails, we give new movers a welcome gift. When the box is opened, a video will play welcoming them to the area. Inside the package, your business can be featured, complete with all your contact information and a brief description of what you offer. This is not just another coupon in the mail, this is a thoughtfully crafted gift showcasing the best of what our community has to offer. We'd love for you to be part of this welcome gift and share something special from your business with your new neighbors. |
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What is Customer Lifetime Value?
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Customer Lifetime Value (CLV) is a prediction of the net profit expected from the entire future relationship with a customer. It involves estimating the long-term financial impact, considering factors like repeat business, upselling, and referrals.
CLV serves as a practical metric for businesses, guiding resource allocation and strategic decisions based on the expected value a customer is likely to generate over their entire journey with the brand. In essence, it emphasizes the importance of fostering lasting and mutually beneficial relationships with customers, recognizing that the true impact on a business's bottom line extends well beyond the initial point of sale. |
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What Is a Lifetime Customer Worth to Your Business?
Customer Lifetime Value Calculator:
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How The New Mover Marketing Program Benefits Your Business
The New Mover Marketing Program is a practical solution for customer acquisition. Our research indicates that New Movers are often more loyal customers and have potential for long-term value. We target an average of 100 New Movers in your area each month.
Our introductory offer ensures exclusivity within your industry, providing a unique opportunity to attract new customers.
Our introductory offer ensures exclusivity within your industry, providing a unique opportunity to attract new customers.
Data Driven Results
Data is the key to our success and the success of your business. We have the most up-to-date information on new movers in your area. Our list of new movers is updated every two weeks ensuring that your business is seen by highly valuable customers every month. We send a new mover package to an average of 100 new movers each month, 80% of new movers will redeem a coupon, and an average of 90% of new movers will return to your business after their first visit. This gives you the opportunity to grow your business more than ever.
The Most Overlooked Customer Segment
New movers represent an often-overlooked yet highly valuable customer segment. These individuals or families, having recently relocated to a new area, come with immediate needs and a strong intent to purchase, making them a receptive market for businesses. New movers also have the potential for long-term loyalty, as they seek to establish new routines and connections in their new communities. What sets them apart is the minimal competition they face, providing businesses with a golden opportunity to become their go-to choice. By leveraging data-driven marketing and offering exceptional customer experiences, companies can not only tap into the immediate needs of new movers but also set the stage for long-term growth and referrals, unlocking the immense potential of this underappreciated customer segment.
FAQs
How often are the New Mover Welcome Box mailed out?
The New Mover Welcome Boxes are mailed out on a monthly basis to ensure that we capture all the new movers in your area and provide them with timely information and offers from local businesses.
What does the Welcome Box include?
Our New Mover Box is designed to make a memorable first impression on new movers. It includes a video brochure that plays a welcome video upon opening. Inside the box, new movers will find your exclusive offer or coupon, along with your promotional gift. Additionally, we include your welcome video to help new movers become familiar with you and your business in a personal way.
How many new movers should I expect to reach?
Our New Mover Program consistently connects businesses with newly relocated residents who are actively looking for local services. While the exact number varies based on the area, we are continuously expanding to reach more movers every month. If you'd like to learn more about how many new movers we can connect your business with, let us know your location, and we'll provide you with more details on potential reach in your area.
Can I cancel my subscription any time?
Our introductory offer requires a minimum one-year commitment to the New Mover Program. This ensures you have ample time to make hundreds of impressions on potential customers and fully benefit from the program. After the first year, you can cancel your subscription at any time.
How will I know if a customer visits because of the New Mover Program?
We provide tracking tools and reporting to help you monitor the success of your offers. These tools include unique coupon codes, special offer redemption tracking, and feedback surveys. By using these methods, you can see how many new movers are visiting your business because of the New Mover Program.
Who receives the New Mover Box?
We target new movers who are most likely to have no prior loyalties to businesses in your area. This gives you the best opportunity to attract and establish loyal customers for your business.
Can I provide my own gift for the Box?
Yes, you can provide your own promotional gifts for the new mover box. If you have any existing promotional items that you would like to offer to new movers, you are welcome to include them in the welcome packages.
How do you know who to mail the boxes to?
We gather new mover data from multiple reliable sources to ensure your business reaches the maximum number of highly impressionable customers every month. Our comprehensive data collection methods help us accurately identify and target new movers in your area.
Does my offer/coupon need an expiration date?
No, your offer does not need an expiration date. However, including one can create a sense of urgency and encourage new movers to visit your business sooner.
Can I change my offer and gift during the program?
Yes, you can update your offer and gift at any time during the program. Just make sure to submit your changes before the next mailing cycle to ensure they are included in the upcoming welcome packages.
Will this be exclusive to my business or will my competitors also be included in the program?
Once you sign up for the New Mover Program, we guarantee exclusivity for your business. This means we will not include your direct competitors in the welcome packages sent to new movers, ensuring that your business is the only one in your industry reaching this targeted audience.
